The 2021 Startups cohort

Seven Multicultural Native Founders

The first edition of The Colors Acceleration program has been developed in partnership with La Fabrique 621.

The 2021 Startups cohort

The first edition of The Colors Acceleration program has been developed in partnership with La Fabrique 621.
Noelly Michoux
Founder of 456.
4.5.6 develops skincare products for people of color and focuses on providing for those with melanin-rich skin on an empowering level and a topical one, ensuring a bespoke customer experience with every product.
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Virginie Bapaume
Founder of 23 Beauty Paris.
Virginie founded 23Beauty Paris to offer vegan nail polishes and natural skincare made in France.
23 Beauty is "clean, transparent, ethical and inclusive.
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Valérie Amadala
Founder of Origin Beauty.
ORIGIN BEAUTY is the first concept store dedicated to multi-ethnic Beauty. Valérie AMADALA aims to make products more accessible for black, mixed-race, oriental, Asian, and Indian skins with specific needs.
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Alexandra Legai
Founder of Lakroz. 
LAKROZ is an ethical cosmetic brand that enhances and valorizes the powerful natural wealth of Africa and combines it with French know-how.
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Mamadou Cissé
Founder of Oju-Wa
Oju Wa is a French cosmetic brand for men with black and mixed skin. Oju-Wa combines traditional skincare with a contemporary and modern universe, strongly influenced by urban cultures.
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Hafoussoi Vandewalle
Founder of Zawema
Zawema is a platform dedicated to curly and frizzy hair. The goal of this digital platform is to make products adapted to this type of hair more accessible. Hafoussoi's will is also to value the textured hair for a better representation in society.
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Rebecca Cathline
Founder of In Haircare.
In Haircare offers a whole range of food complements specially designed for curly hair. Easy to consume, made in France, gluten-free, vegan, cruelty-free, eco-friendly supplements based on plants, vitamins, and minerals. Food complements are specially designed for women who want strong and healthy hair but who do not always have the time to devote to it.
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“A consistent journey to a new Beauty Era.”

Abdoulaye SECK
Client engagement specialist - Christian Dior Couture, Paris, France

“Entrepreneurs need a circle of trust. We are stronger together, and solidarity matters. Haweya, with The Colors gathers leaders and startup founders from different countries, meetings happen with a friendly tone of voice and great energy.”

Odile Roujol
Founder - Fab Co-Creation Studio Ventures & FaB Fashion, San Francisco, USA

“At a time when  inclusivity & access are still challenging milestones  for many underrepresented Founders to reach. has been a safe space for them to learn new tools and nurture relationships.”

Yasmina F. Edwards
Founder - EGM NY, New York, USA

“The Colors offers early-stage investors a first-look at some of the most innovative, technology-driven, beauty founders in France, all of whom have already incorporated a sustainability lens.”

Vera Baker
Venture Partner - Jua Fund | Angel Investor - Atomico | Founder - For Colored Girls Who Tech, Paris, France

“What an incredible opportunity to meet with passionate and talented women, working on very promising projects. I was proud to help them reinforce their Business Development skills with my session:  " How to develop and deploy your business development strategy -  How it can help your company grow.”

Marie-Euloge Blanc Pandi
Diversity Lead - LinkedIn, Paris, France