The Colors

A Cosmetics And Perfumery Conference For The Multicultural Era.

A Feel-good Beauty Conference in Paris.

After a long period of restraint, we invite you to join our annual event dedicated to the rise of multicultural consumers in the beauty industry.

We are very honored to welcome The Comoros Islands as our 2022 guest country. Sustainable beauty will be the heart and soul of this event.

On January 28, 2022, Industry experts who understand the full potential of building a more inclusive, multicultural, and innovative Perfumery and Cosmetics industries, will gather in the magnificent setting of Le Cercle de l'Union Interalliée in Paris.


Salwa Petersen
CEO - Salwa Petersen
Dominique Roques
Head of Naturals Purchasing, Innovation & Promotion - Firmenich
Bilguissa Diallo
CEO - Leydi Beauty
Marc Antoine Jamet
President Cosmetic Valley - General Secretary LVMH
Stephanie Paquin-Jaloux
Director Biodiversity Strategy & Compliance - Firmenich
Valérie Amadala
Founder - Origin Beauty
Frédéric Lefret
Président - AFMB
Alfonso Álvarez-Prieto
General Manager & Founder - Scentmate by Firmenich
Alexandra Legai
Founder - Lakroz
Vincent Chauvière
General Manager - L’Oréal Paris France
Mathieu Chevara
Cofounder - Nez
Ammin Youssouf
CoFounder - Afrobytes and The Colors
Hafoussoi Vandewalle
Founder - Zawema
Christelle Sempe
Marketing Manager Personal Care - Robertet
Sitti Djaouharia Chihabidine
Founder and CEO - VaniaCom
Sylvain Riquier
French Ambassador in Comoros
Alain Hohwiller
Chairman - Solidar monde
Jeanne Pouhé
Cosmetic developer and Co-founder Young Professionals in Beauty
Didier Mandin
Co-Founder - Ak-a Agency
Wassilati Mbae
Expert in the "Valorization of agricultural sectors." - Ylang-Ylang specialist - Brand Creation Consultant
Nadjati Soidiki
General Manager - ANPI Comores
Dominique Brunel
Cofounder - Nez
Candice Colin
Founder and CEO - Beautylitic
Sana Hales
Co-founder - Sanae Rituals
Edouard Detaille
Chief Operating Officer - The Josef & Anni Albers Foundation
Réhéma Cheikh & Moufida Mohamed
Cofounders - CocoMoon
Meryem Benomar
Founder and CEO - Shaeri
Neymat Abou Jaffar
Cofounder - Maison Beaucor
Dieke Geerling
Cofounder - Oltim Lee Maa soaps & Oils
09:00 - 09:10
Opening with Ammin Youssouf and Edouard Detaille
09:10 - 09:30
Session en français
Présentation de la revue "Nez - The Colors". Une édition dédiée aux ingrédients naturels africains pour la parfumerie.
Introducing the "Nez - The Colors" Annual Issue. An issue dedicated to African natural scents.

- Ammin Youssouf, Dominique Brunel & Mathieu Chévara.
09:35 - 10:05
Session en français
Entretien d'expert: "Quel potentiel pour les ingrédients naturels Africains dans la parfumerie ?"
FireSide Chat: "Which potential for African natural ingredients in perfumery?"

- Dominique Roques - Head of Naturals Purchasing, Innovation & Promotion - Firmenich
10:10 - 10:45
Session en français
Panel Innovation: "Cosmétique et parfumerie: vers quelles innovations?"
Innovation panel: "Innovation Trends in cosmetics and perfumery."

- Candice Colin - CEO -
- Vincent Chauvière - General Manager - L’Oréal Paris France

10:45 - 10:55
Coffee Break
11:00 - 11:40
Session en français
Panel sourcing responsable: "Comment l'industrie de la beauté peut aider au développement des communautés locales?"
Sustainable Sourcing panel: "How the Beauty Industry can support indigenous communities to survive the modern era?"

- Salwa Petersen - CEO - Salwa Petersen
- Stephanie Paquin Jaloux - Director Biodiversity Compliance & Strategy - Firmenich
- Alain Hohwiller - Chairman - Solidar monde
- Dieke Geerling - Cofounder - Oltim Lee Maa soaps & Oils
11:45 - 12:00
Session en français
"Les formidables propriétés des matières premières naturelles."
"The tremendous properties of natural raw materials."

- Christelle Sempe - Marketing Manager Personal Care - Robertet
12:05 - 12:50
Session en français
"Ingrédients naturels africains: pays à l'honneur - Les Comores"
"African Natural Ingredients - Guest Country: Comoros"

- Nadjati Soidiki - ANPI Director
- Sylvain Riquier - French Ambassador in Comoros
- Sitti Djaouharia Chihabidine - Founder and CEO - VaniaCom
- Moufida Mohamed - CoFounder CocoMoon
- Wassilati Mbae - Expert in the "Valorization of agricultural sectors."
- Neymat Abou Jaffar - Cofounder - Maison Beaucor
12:50 - 14:15
Lunch Break
14:30 - 15:00
Session en français
Le futur de l'industrie de la beauté: Pourquoi et comment les marques de beauté devraient devenir plus inclusive?
Beauty future trends: "How and Why Beauty Brands Should Become More Inclusive?"

- Marc Antoine Jamet - Cosmetic Valley President & LVMH General Secretary
15:05 - 15:30
English speaking session
Interview et démonstration: "Transformer les inspirations multiculturelles en parfums"
Interview and demo: "Transforming multicultural inspirations into scents"

- Alfonso Alvarez-Prieto - General Manager & Founder ScentMate by Firmenich
15:35 - 16:05
Session en français
Rencontrez les marques "Multicultural natives".
Meet The Multicultural Native Brands:

- Bilguissa Diallo - Founder - Nappy Queen
- Sana Hales - CoFounder - Sanae Rituals
- Meryem Benomar - Founder and CEO - Shaeri
16:10 - 16:20
Coffee Break
16:30 - 17:20
Session en français
"Rencontrez les startups du programme d'accélération The Colors 2021"
"Meet The Startups Of The Colors 2021 Acceleration Program":

- Virginie Bapaume - Founder - 23 Beauty Paris
- Alexandra Legai - Founder - Lakroz
- Hafoussoi Vandewalle - Founder - Zawema
17:25 - 17:40
Session en français
Présentaion de The Colors Academy
"Introducing The Colors Academy."

- Frédéric Lefret - Président - AFMB
- Jeanne Pouhé - Cosmetic Consultant
Still hesitating?

5 Reasons why you should join The Colors in Paris:

A Look Into the Future of Beauty and Perfumery
  • Consumers habits and expectations have dramatically changed.

    It's time to bet on the drivers of the economic recovery: more natural, more transparency, more impact, more sustainability, more innovation, more diversity.
Integrating Multicultural Transformation in your Strategy
  • The Colors mission is to contribute to the multicultural transformation of the cosmetic and perfumery industries.

    Our ecosystem is made of an international community of multicultural native professionals.
Invaluable Insights
  • Learn from experts of the Multicultural Cosmetic and Perfumery markets.
  • Hear stories from a thriving community committed to fulfilling multicultural consumer aspirations.
  • Connect with your peers, future business partners or team members.
  • Amplify your network with people reshaping the industry standards.
  • Be a startup, a founder, or an investor, The Colors is the place to pitch your idea to serve the next billion Perfumery and Cosmetics consumers. You'll receive valuable feedback from people focusing on serving longtime underserved consumers. If not pitching your own things, then watch others doing it.

Be part of the multicultural majority.

We're here to help you understand and connect with the multicultural consumers.


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